Editors and writers create and perform in 24-hour theater

Editors and writers create and perform in 24-hour theater

LITTLETON, MA . October 19 2007 . Steve Glines, Editor-in-chief at ISCSpress, and several members of the ISCSPress staff participated in bringing Guaranteed Overnight Theater (GOT) to Boston over the weekend of September 21-22 2007.
GOT brings together theater artists to create theater literally overnight. Playwrights, directors, and actors are teamed on Friday evening, commissioned to create a short play that will be rehearsed and refined through Saturday, and performed live on Saturday night!
This Philadelphia phenomenon has been an ongoing delight to playwrights, actors and the theater going public for over 10 years. It.s a combination of improvisational theater and tag-team writing. Writers, directors and actors appeared at the Cambridge Center for Adult Education on Friday September 21 and begin writing a series of short plays. At 3:00 PM on Saturday rehearsals begin and the plays were performed at 8:00 PM that evening.
.It was the most fun I.ve had in years,. Said Steve Glines, editor-in-chief of ISCSPress. Gloria Mindock, editor of the .ervenáarva Press imprint said, .I.m thrilled to be participating in live theater again.. Mr Glines went on to say that he expected to sponsor another GOT event in January.
ISCSPress is an author and publishers service bureau. ISCSpress performs all the functions of a publisher on an a la carte basis:

- Editorial: including developmental editing, ghost writing, copyediting.
- Production: including book design, copyright, ISBN and CIP registration, printer brokerage (both conventional and POD), warehousing and fulfillment.
- Marketing: including pitching to editors, publishers and authors agents, marketing campaigns to bookstores and unconventional outlets, placing reviews, author and book publicity & promotion, arranging book signing tours, web site development and book club promotion.

ISCSpress associates have written, edited, designed and promoted hundreds of books over the past few years. ISCSpress can be found on the web at www.ISCSpress.com.

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MEDIA CONTACT: Steve Glines, sglines@industrialmyth.com, (978) 633-3460

Summary: Top editors at ISCSPress participated in Guaranteed Over Night Theater in Boston over the 24 hours of September 21 . 22.

Keywords: authors, books, concept development, book design, editorial, marketing, print production, project management, book promotion, book publish, publisher, reviews, service bureau, writer, Steve Glines, Gloria Mindock, iscspress, .ervenáarva Press

Industrial Myth & Magic publishes a viral marketing how-to white paper

FOR IMMEDIATE RELEASE

Industrial Myth & Magic publishes a viral marketing how-to white paper

LITTLETON, MA — Oct 18 2007 — Industrial Myth & Magic announces the release of a white paper titled "How to start a Viral Marketing Campaign."

It's the dream of every marketer: to create a marketing environment that is self-perpetuating and inexpensive. Viral marketing is the latest "magic marketing bullet" promising to transform a dud into a winner. There are companies that will hire hoards of teenage girls to shill some new product in the hope that it will take off through simple word of mouth. "Oh Buffy, look at my new toy, squeal, squeal." Campaigns like this rarely work for teenage-centric products and not at all for industrial or commercial goods. But viral marketing actually works, if it's done right.

"Creating buzz around a product can be lots of fun when you understand why people respond," said Steve Glines, Creative Director at Industrial Myth & Magic, "Without a good story a product might as well be invisible. With a good story a product comes to life and will be treated like an old friend. It will be talked about and the story passed around. Bringing a product to life is what viral marketing is all about."

The white paper includes details of all the necessary components of a viral marketing campaign as well as detailed instructions on how to craft a viral press release. To download the white paper go to www.industrialmyth.com.

Industrial Myth is a cooperative collection of poets, playwrights, novelists, freelance journalists and an assortment of fine and commercial artists who know when to think out of the box. At Industrial Myth & Magic our mission is to tell an intriguing story that will resonate with your customers and draw them to you, your company and your products. It's not good enough to state the obvious, you need a more compelling story, a story that will be told and retold. It's not just advertising, it's not just marketing, it's not just corporate design, it's the creation of an industrial myth and that's magic. See www.industrialmyth.com.

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MEDIA CONTACT: Steve Glines, sglines@industrialmyth.com, (978) 633-3460

Summary: Industrial Myth & Magic releases viral marketing how-to with instructions including details of the necessary components of a viral marketing campaign and detailed instructions on how to craft a viral press release.

Keywords: advertising, marketing, PR, Press release, viral marketing, word-of-mouth marketing, conspiracy marketing